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Using Social Media for Marketing to spread the news |
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| Written by Dirk Röttges |
| Wednesday, 22 September 2010 11:09 |
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Using Social Media for Marketing you have the opportunity to reach much more people than just by putting the information on your website or sending out an email campaign. You can use a combination of free Internet Tools and Social Networks. Say you have a special discount on one of your products. First you write the news with all the relevant information, i.e. the features and price of the product, when is it on sale, and where to find you (including a Google Map). With modern RSS Technology you only need to publish the message once. The rest can be fully automated and on top of that: It's free Marketing! What you need is a blog, and profiles on Twitter, Facebook, Linkedin. You publish the information in your blog. Blogsoftware like wordpress or blogger provide RSS Feeds. These RSS Feeds can be automatically fed into Twitter and Facebook. Twitterfeed for instance converts your RSS feed into a Twitter Tweet. Once published on your blog it will be automatically "tweeted". You reach your Followers and the Followers of the Followers! Your RSS feed can also be loaded into your Facebook profile. The message reaches your Friends and the Friends of the Friends. Your twitter feed can be included into your Xing and Linkedin Profile and reaches your Connections. That means you publish the information once and technology spreads it across social media sites and you can profit from viral Marketing effects. This article can be read not only by visitors of the Revista City Webpage, it has also been publsihed automatically: - in my Twitter Stream - on my Facebook Wall - in my Linkedin Profile - Still need to include the feed on my website... Using these channels wisely gives you an incredible marketing potential for free. Test it and comment how it is working for your business. |