Content is King

Start with the usual 'Home', 'About us ', 'Our Services or Products', 'References', 'Contact'. People want to quickly find the most important information about you and your business, keep it simple. Use static pages for these main information pages. Use short descriptive text and don't forget to use relevant keywords in your writing.

When you are a small business, people contract you because of you, so show a picture of yourself, the person behind the product. That creates trust and credibility. Here in Chile still lots of businesses do not publish any address, phone number or email on their website, instead they use a contact form that often doesn't even work. In the Internet you need some transparency.

A website should be dynamic. Keep publishing content about your products and services: A new product launch, a special discount promotion, an interesting article from your industry, events that you are organising or participating in. Your website needs to be alive, add new content on a regular basis!

In the next post I'll write about how you can use social media sites to publish your content and how to integrate it on your new website.