Using Social Media to publish your content

Another reason why you should be distributing your content across these sites is that Google loves social media sites. Google more and more puts results from video and photo search into the organic web search results. If you tag your uploads with relevant keywords, people might find you there and then come to your website.

An example could be that a hotel for Fly fishing in Patagonia puts photos of the hotel and the surrounding area tagged with the words "Fly Fishing", "Patagonia", "Chile" and geo tagged with the exact location on Flikr and Picasa. Their hotel brochure could be publsihed as an eBook on scribd and a video of the adventure trips on Youtube.

All of these social media sites offer an embed code. This allows you to embed the item simply on your website while it is hosted elsewhere.

Some ideas:

• Do you have a Powerpoint presentation of your business or your area of expertise? - Use slideshare or Scribd!
• Upload your business brochure to scribd and publish in eBook style on your website!
• Have you written some articles? - Upload to scribd and embed the playlist on your website!
• Do you have a product catalogue in pdf format? - Upload to scribd and embed it in the products page of your website!
• Show photos of your reference projects - Upload to Flikr and embed the Flikr Stream under references!
• Shoot some videos of you, your services and your products, publish on Youtube and embed the videos!

... and never forget to add a discription and keywords!